Digital Marketing

We don’t subscribe to the adage of “if you build it, they will come”. In our experience it just does not work like that.

Designing and launching your website is only the start of the journey.

What will your strategy be to ensure you appear where you need to be for all your key terms in Google? in other words what do you want people to be searching for when they see your website near the top of the page?
How can you learn from the great (and not so great) online companies in terms of optimising the online experience and laking it easy for people to use your site (and make the sale!) For every ‘Amazon’ there are ten ‘boo.com’s. Our goal is to make you more like the former and not the latter
What about keeping tabs on your competitors? The web has introduced a level playing field in some industries – how can you prevent your competitors growing at your expense via online?
What about your offline activity? How do you integrate your online activity and how can you ensure the right type of resource is available within your organisation?
Social Media. Embrace or run screaming to the hills? There are some good examples of how interactive media is enhancing the customer experience. Some organisations are also embedding it as part of their customer services departments. What could (and should) would work in your organisation?
Forecasting online sales, What are the key performance indicators and how can you secure budget to ensure your digital presence continues to grow
Online advertising – where should I be advertising and how much should I budget? How do I set it up and what will be my cost per sale.

These are a few of the questions we’re helping companies like yours answer right now. Give us a no-obligation call today to find out more.