Therapy Chippenham
Posted by Adam Beizsley-Pycroft at 1:34 pm
Summary
- Site Type: Brochureware
- Launched: January 2011
- URL: http://www.therapychippenham.com/
Mobile Mechanic Bristol
Posted by Adam Beizsley-Pycroft at 9:53 pm
Summary
- Site Type: Brochureware
- Launched: March 2010
- URL: http://www.mobilemechanicbristol.com/
Brief
Mobile Mechanic Michael Hill wanted to promote his services. After contacting BS1 Web Design we built him an original site with content management. After some extensive search engine optimisation Michael’s business is now ranking in the top three for his selected keywords!
The Mortgage Compass
Posted by Adam Beizsley-Pycroft at 9:49 pm
Summary
- Site Type: Financial Services
- Launched: June 2010
- URL: http://www.themortgagecompass.co.uk/
The Mortgage Compass is a ‘comparison’ website with a difference. Not a Money Supermarket and not a Confused, the Compass is impartial and human. Users end up with a bespoke mortgage recommendation, not a sales line for ‘more information’.
Brief
Our brief was to create a secure website that:
- provides information about both the service and mortgages
- has basic search engine optimisation
- hosts an electronic in-depth ‘fact find’ that captures all the necessary information needed to make a mortgage recommendation
- links through to PayPal to take payment for the service
- allows the site administrators to download a template in order to generate a customised reports.
How Facebook Privacy Settings could become a killer feature
Posted by Adam Beizsley-Pycroft at 5:11 pm
Recently in the blogosphere, on Twitter and within traditional “dead tree” media there has been a great deal of controversy around Facebook’s attitude to privacy settings. Digital advocacy groups such as the Electronic Frontier Foundation believe that the recent changes to simplify them haven’t gone far enough. Meanwhile, Facebook have stated that the instant personalization program is “widely misunderstood” and “the only information the three partners currently in the program receive from Facebook is users’ public information.”. Whilst this debate is likely to rage on for the foreseeable future I’ve been considering how a further tweak to Facebook’s privacy settings could turn it into a full blown CRM solution.
One of the main barriers to using Facebook for account management is that the vast majority of professionals have a personal and business “persona”. In certain industries, various quotes, opinions and photographs that users may post in a personal context would be considered completely inappropriate.
One solution, which Facebook have already developed is pages, usually branded as an organisation or product rather than an individual (celebrity Facebook pages are the obvious exception). However, conventional wisdom on the subject dictates that it’s best to have an employee “personify” a company rather than appear as a monolithic corporate entity. Furthermore, whilst pages are OK for reaching a wider audience they’re inappropriate for customer relationship management of key individuals.
At present, people tend to use LinkedIn to communicate in a business context. However, LinkedIn has several barriers including the subscription and the fact that the userbase is only 60 million versus Facebook’s 400 million. Facebook is clearly more feature rich and has the money to invest in research, development and design which should result in a better platform.
Facebook currently allows users to tailor the audience for statuses and restrict access to various profile sections. However, the killer feature that they’re missing is the ability to present different profile information by audience. In order to do this at present a user would have to create one Facebook account per audience. This would create confusion (the user would appear multiple times in the search) and demonstrate that the customer wasn’t dealing with the “real” person. Whilst the vast majority understand that people behave differently in a personal and professional setting this isn’t something usually discussed. By introducing this feature there would be a more seamless user experience as the recipient of the “Friend Request” could determine whether a user would be presented with their personal or business information or indeed both.
Underground Industries
Posted by Adam Beizsley-Pycroft at 9:54 pm
Summary
- Site Type: Magazine
- Live: May 2009 – October 2010
Brief
Music journalist and owner of Underground Industries UK Laura Kelly commissioned this website to showcase upcoming metal bands and publish interviews and reviews of established performers. The site eventually closed after it impressed a London based PR company where Laura moved on to work.
Leesa Goodway – Professional Make Up Artist
Posted by Adam Beizsley-Pycroft at 12:38 pm
Summary
- Site Type: Brochureware and Portfolio Site
- Launched: May 2010
- URL: http://www.leesagoodwaymakeupartist.com/
Brief
Leesa Goodway, a Bristol based professional make up artist wanted an elegant baroque style website designed for her to promote her services and showcase her clients. We worked together and delivered a search engine optimised site with a lightbox gallery and a content management system enabling her to update pages at a moment’s notice.
Kit World UK Ltd
Posted by Adam Beizsley-Pycroft at 12:01 pm
Summary
- Site Type: eCommerce site specialising in customised sportswear.
- Launched: March 2009
- URL: http://www.kitworldltd.co.uk/
Based in Plymouth, Kit World is a customised sportswear retailer run by rugby professionals.
Brief
Kit World required a website that offered sports products for sale online. The site needed to:
- be database driven
- be easily upgradeable to use a CMS in the future
- link to a ‘full catalogue’ provided by a third party with links to enquire
- use a custom checkout allowing Kit World to check stock levels and then send a link to a user to complete payment online via PayPal